Initially, I thought marketing was all about sales, but as I delved deeper, I realized it’s a creative way of offering solutions to audiences. This realization fuels my dedication to helping brands establish their identity through strategic planning and innovative approaches.
EITB Global Info Solutions
(Paid Campaign Executive)
June 2024 – Present
Key Contributions:
Managed $300K AUD monthly budget for PPC campaigns across Google Ads, Bing Ads, and Social Media.
Increased purchases by 52% QoQ for insurance campaigns and 71.5% for eCommerce campaigns.
Successfully reduced cost per conversion by 30% through strategic planning and collaboration.
Industries Worked With:
International: Finance, E-commerce, Job Portals, Edutech.
Regional: Food Chain Restaurants, Boutique, Dental, Home Appliances, and more.
Spini
(Digital Marketing Executive)
July 2023 – June 2024
Key Contributions:
Managed international clients from the US, Singapore, and Malaysia.
Created content, blogs, and newsletters, achieving a 2.5% CTR and 11% clicks monthly.
Handled SEO optimization with SEMrush and executed paid campaigns with a monthly ROAS of 30%.
Chennai Adman Advertising Agency
(Digital Marketing Executive)
April 2022 – June 2023
Key Contributions:
Managed a team of social media marketers and 8 client profiles independently.
Executed competitor analysis, content strategy, creation, and community management.
Achieved a 10% increase in brand reputation organically and successfully conducted paid campaigns.